How do you differentiate your brand against competitors with bigger budgets and marketing departments? Embrace who you are and play to it, according to the presenter at the Iowa Chapter’s last meeting on May 21.

Shannon Latham of Latham Hi-Tech Seeds, an independent soybean, corn and alfalfa seed company based in Alexander, Iowa, provided a case-study look at how the company’s small-budget marketing and communications campaigns (including social media, internal and dealer communications) have created big time results. Shannon is responsible for the company’s marketing, communications and event planning initiatives that target internal and external audiences.

Learn more by visiting www.lathamseeds.com, and check out Shannon’s blog at www.thefieldposition.com.