The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.”

Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade is essential.

Carol Bagnoli heads the Consumer Insights Strategy group at General Mills. She said consumers are focusing on health issues, especially where their food comes from.

Rose Mitchell is the Senior Vice President of Governmental Relations for Hy-Vee. She sees tremendous growth in organic products.

Jim Compart is President of Compart Family Farms and also the President of the Minnesota Pork Producers Association. He sees over-regulation as a barrier to producers export opportunities.

Next up at Trends in Agriculture today: Creating Effective Digital Brand Communities.