The Great Plains NAMA chapter recently visited Servi-Tech in Dodge City, Kan., for a tour of their facility and a program demonstrating how the company serves producers across the High Plains. Mark Vierthaler, Director of Communications, gave an overview on marketing efforts and how the company is taking advantage of several social media outlets to reach producers and to recruit for their 25 to 30 annual intern positions. Vierthaler discussed strategies that have been successful, as well as strategies that were a work in progress.

Randy Royle, Laboratory Director, oversees the three Servi-Tech labs located in Amarillo, Texas, Hastings, Neb., and Dodge City. Royle discussed ways laboratory functions have changed as technology evolves, as well as how the company has had to adapt to producer needs. Following a lunch provided by Servi-Tech, members were given a five dollar chip to be used at the new Dodge City Resort and Casino for their participation. Ron Metzger, Mid-America Ag Network, was the winner of the $100 casino chip given as a door prize.