David Thompson, National Sales and Marketing Director at Stine Seed Company, was the speaker at Iowa NAMA’s November 19 meeting.  David shared some general thoughts on marketing and finding a way to differentiate your company and/or product with the 41 members who attended.  A few key take-aways from his presentation included the following:

– Know strengths, acknowledge weaknesses
– Make the medium fit the message
– Use integrated marketing tactics with consistent messaging

While these things may seem simple in nature, they often get overlooked in the heat of a product launch or new campaign planning.  A great quote from David, “Find a way to spend quality time with customers in a way your competition can’t or won’t do.”