NAMA announced that its annual high level event, Trends in Agriculture, will be held in Kansas City immediately prior to the National Association of Farm Broadcasting’s Annual Conference. In addition, the two organizations will collaborate on a producer-focused session that will close the NAMA event and open the NAFB conference.

“As professional organizations, we share a commitment to helping our members better understand and respond to emerging market issues,” NAMA Executive Vice President/CEO, Jenny Pickett, said in making the announcement. “In addition, because ‘Trends’ focuses on a more strategic perspective, it tends to attract many of the same marketing executives who may be participating in NAFB’s Trade Talk the following day.”

The centerpiece event of the NAFB’s Annual Convention, Trade Talk, affords company and organization participants access to member broadcasters to discuss the issues and topics that are important to them.

“NAFB and NAMA have many people that are members of both organizations,” added NAFB Executive Director, Mark Vail. “This type of planning allows the groups to maximize member opportunities while acknowledging the realities of business travel and meeting time and expense.”

NAMA is the nation’s largest professional association for individuals working in marketing and agribusiness. Trends in Agriculture, to be held November 8 & 9, 2011, is an annual two-day event that offers C-suite executives an overview of emerging industry issues.

The National Association of Farm Broadcasting (NAFB) is a 501(c)(6) professional association whose mission it is to lead, promote and support growth in agricultural and rural broadcasting for the benefit of its members, audience and industry. NAFB regularly commissions research to explore and measure audience use of farm broadcasting and broader agri-media to benefit members and media-industry professionals. The 67th Annual NAFB Convention will be held November 9-11, 2011.

For more information, contact Jenny Pickett, (913) 491-6500, [email protected] or Mark Vail, (816) 431-4032, [email protected].