Start making your plans now to attend the 2011 Agri-Marketing Conference, April 13-15, at the Hyatt Regency Crown Center in Kansas City.

We’ve included the schedule at-a-glance for professionals and students below so you can easily plan your trip.

PROFESSIONAL SCHEDULE
Tuesday, April 12

12:00 Noon – 5:00 p.m. – Executive Committee Meeting
11:30 a.m. – 6:00 p.m. – ABEF Golf Outing
6:00-8:00 p.m. – ABEF Golf Outing Awards Reception

Wednesday, April 13

8:30 – 11:30 a.m. – Chapter Leader Workshop
1:00 – 2:30 p.m. – Board of Directors’ Meeting
1:00 – 3:00 p.m. – Pre-Conference Workshop – Becoming an 800-Pound Gorilla: How to Dominate Your Market with Bill Guertin
3:00 – 4:00 p.m. – First-Timer/Leader Reception
4:00 – 5:00 p.m. – Best of NAMA Finalists’ Reception
5:00 – 6:00 p.m. – Best of NAMA Ceremony
6:00 – 7:30 p.m. – Best of NAMA Celebration Reception in the Connection Point

Thursday, April 14

7:30 – 8:45 a.m. – Omelette Feast
9:00 – 10:30 a.m. – Opening General Session – Fascinate: How to Persuade & Influence with Sally Hogshead; Agribusiness Leader of the Year Award
11:00 a.m. – 12:30 p.m. – Second General Session – How to Sell to Gen Y So We Love to Buy with Jason Dorsey; NAMA Marketer of the Year Award & NAMA Leadership Awards
12:30 – 2:00 p.m. – Connection Point Luncheon
1:30 – 5:30 p.m. – Student Marketing Competition Finals
2:00 – 3:00 p.m. – Senior Management Workshop – Crossing the Generational Divide with Jason Dorsey
2:00 – 3:00 p.m. – Breakout Sessions – Economic Predictions in an Era of Unpredictability
Black Swans-The Risk of Humanizing Animals in Advertising
Ag’s Place in the Sustainability Conversation
3:00 – 4:00 p.m. – Connection Point Break
4:00 – 5:00 p.m. – Breakout Sessions – What Exactly Makes Your Company Fascinating?
Economic Predictions in an Era of Unpredictability (Encore Presentation)
Bringing Social Pillars to Life to Drive Communications
Measuring Social Media: Where’s the ROI?
5:00 – 7:00 p.m. – Connection Point Closing Reception/ABEF Silent Auction
Midnight – 2:00 a.m. – Last Call Pancake Breakfast

Friday, April 15

8:00 – 8:45 a.m. – Continental Breakfast
9:00 – 10:00 a.m. – Breakout Sessions – Measuring Social Media: Where’s the ROI? (Encore Presentation)
Corporate Social Responsibility and Public Relations
Field to Fork: What’s Happening in Your Company
At Home on the Platform
10:30 a.m. – 12:00 Noon – Closing Session/Brunch – Overcommitted, Overwhelmed and Over It! Success Skills for the Blisteringly Busy with Juliet Funt

STUDENT SCHEDULE

Tuesday, April 12

12:00 Noon – 5:00 p.m. – Student Practice
5:00 – 6:30 p.m. – Student Orientation
6:30 – 7:30 p.m. – Judges’ Reception/Orientation
7:00 – 8:00 p.m. – Student Practice

Wednesday, April 13

7:30 – 11:00 a.m. – Student Marketing Competition Preliminary Heats
11:00 a.m. – 12:30 p.m. – Student Luncheon
12:30 – 3:00 p.m. – Student Marketing Competition Semi-Finals
3:00 – 4:00 p.m. – Student Critiques

Thursday, April 14

7:30-8:45 a.m. – Omelette Feast
12:00 Noon – 1:30 p.m. – Student Mentoring Lunch in the Connection Point
1:30 – 5:30 p.m. – Student Marketing Competition Finals
5:45 – 6:30 p.m. – Student Awards & Viewing of the Top Annual Reports in the Connection Point
6:45 – 7:45 p.m. – Student Advisor/Student Chapter President Meeting
9:00 p.m. – 12:00 Midnight – Student Party
Midnight – 2:00 a.m. – Last Call Pancake Breakfast

To register for the 2011 Agri-Marketing Conference, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=28

To make your hotel reservations, please visit:
Professionals – https://resweb.passkey.com/go/Professional

Students – https://resweb.passkey.com/go/student1