Chances are if you’ve picked up a magazine, browsed a supermarket aisle or checked out billboards, you may have noticed an unusual, square black/white graphic in the corner of an increasing number of advertisements and labels.

Quick response (QR) codes are two dimensional bar codes intended to be read by camera-equipped mobile phones or smartphones – and they’re beginning to get a foothold in the many marketing campaigns across the globe. Information encoded in the code can direct the viewer to additional product advertising, coupons, sweepstakes, online sales, subscription services, traffic driving incentives, contact information, etc., all with a simple swipe of their phone.  Additionally, some print media are using QR codes to direct readers to online videos, product information or other value-added content to help support their stories.

But how can QR codes fit into agriculture marketing and media?

Join Ken Rohman, SVP and Director of Digital Services at archer>malmo, as he presents NAMA’s next webinar on Thursday, March 10, at 1:00 pm central time.  Ken has spent the last ten years in the trenches of interactive and digital marketing.  His background includes digital strategy formulation and deployment, along with key tactical elements.

He will discuss QR codes, how they work, and creative ways they’ve already been used in marketing and media.  Additionally, he’ll discuss the possibilities of QR codes as a viable option for agricultural companies and publications.

In the meantime, you can find some additional information on QR codes at:

• General description of QR codes: http://en.wikipedia.org/wiki/QR_codes
• Example of QR codes in the media: http://entertainment.ralphlauren.com/magazine/editorial/fa08/QR_Code.asp

Cost for the webinar is $50. To register, please visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=33.