Roger Reierson, President and Chairman, AdFarm, has been named the 2011 NAMA Marketer of the Year. The NAMA Marketer award will be presented during the Second General Session of the 2011 Agri-Marketing Conference, “Harvesting Ideas” on Thursday, April 14 at 11:00 a.m. in Kansas City, Missouri and is sponsored by Agri Marketing magazine.

NAMA recognizes its active members with senior management of marketing and/or sales responsibilities with the NAMA Marketer of the Year award. This award is NAMA’s most prestigious honor awarded to active members of the association and honors outstanding accomplishments in the field of agri-marketing.

In the early 1990s, the Parker Group based in Canada and Flint Communications in the United States realized they had synergies in the work for a common brand, each representing Flexi-Coil on opposite sides of the border. They began working together on Flexi-Coil for a common purpose and realized the opportunity for further growth in the North American ag marketplace. AdFarm was formed as a partnership of the two companies’ focus on agricultural communications. From its humble beginnings in the early 1990s and under the leadership of partners including Roger, AdFarm has grown to be one of North America’s largest marketing communications firms, unique in the fact that 100% of the company’s business is focused on agriculture.

Roger possesses the type of leadership and charisma that generates energy  for a cause to “get things done.” These abilities have benefited countless clients, organizations, peers and associates, as well as the companies with which he is directly involved.

Roger has played a key role in the growth of AdFarm throughout North America. From the original locations in Calgary, Alberta, and Fargo, North Dakota, AdFarm has grown to now include offices in Guelph, Ontario, Kansas City and St. Louis, Missouri, and in 2010, Sacramento, California. Additionally, numerous AdFarm employees are deployed remotely throughout North America.

Roger’s vision and leadership contribute to his innovative ability to “make things grow.” The beneficiaries include the many clients, associates, initiatives and organizations who have had the good fortune to work with him. Ask anyone who has served on a committee with Roger, participated in a leadership session facilitated by him or tackled a grass-roots project with him. Roger’s passion for the work is admirable, his commitment infectious and his energy is envious.

Roger’s history with NAMA runs deep. He was part of a core group of individuals who established the Northern Prairie Chapter back in 1986. He has served as Chapter President during the early years and reprised his role again from 2006 to 2009.

He has also served as a Regional Director and in 2005 was a national conference committee member. He has served as emcee for the Region III Best of NAMA awards show and participated on numerous chapter and national level committees related to NAMA.

Commitment to Student NAMA is something that Roger has held in very high regard throughout his NAMA involvement. He has served as a mentor for the North Dakota State University Student Chapter for years and has freely donated the time of his AdFarm employees to mentor and grow student involvement in NAMA. In 2007, he led the planning for a growth initiative within Northern Prairie NAMA designed to place greater focus on the development of Student NAMA Chapters within the Northern Prairie region. That plan is now in place and continues to be executed by fellow Northern Prairie Chapter leaders, members and students.