Often our jobs take us away from home, perhaps out of the state and maybe even out of the country to promote agriculture in a variety of ways. Carolinas/Virginia members and guests learned what the North Carolina Department of Agriculture and Consumer Services is doing to promote the state’s leading industry, agriculture.

Members and guests learned about the Best Practices in Branding Regional Products on Wednesday, November 8. Attendees gathered at the Raleigh Farmers Market to take a tour of the market and learn more about how farmers are marketing their vegetables, fruits, meats, dairy products and other locally grown products directly to consumers.

In addition, attendees enjoyed lunch at the State Farmers Market Restaurant, and heard program manager, Jeff Thomas, describe the Got to Be NC campaign, an extension of the long-time Goodness Grows in North Carolina branding program.

Join Carolinas/Virginia NAMA Tuesday, December 12 for Best Practices in Preparing for the 2007 Farm Bill. For more information visit, www.nama.org/chapters/car12-12-06.html.