Registration is now open for the 2011 Trends In Agriculture, November 8-9 in Kansas City. The theme for this year’s Trends In Agriculture is Progress Through Productivity.

This just in…Jeff Simmons, President of Elanco, will be speaking at the closing session that is shared with NAFB! Below is an overview of this session:

A growing wave of food insecurity threatens more than 1 billion people around the world, and the number of malnourished could grow staggeringly as the population reaches 9 billion by mid-century. Solutions exist today to help meet food needs, but consumers don’t want technology used in food production. Right?

Jeff Simmons will explore this modern myth that consumers don’t want modern, efficient technology used in food production.

To better understand consumer opinions, Elanco commissioned a research review of 27 studies accounting for more than 97,000 consumers in 26 countries to further analyze this trend. The results may surprise you.

It’s time to call a truce to the debate on the role of technology in sustainable food production and assure the 3 Basic Rights its use can afford. Learn more about consumer perceptions of technology and the role technology and choice play in feeding a growing population. Join the dialogue today at www.plentytothinkabout.org.

To register for the 2011 Trends In Agriculture, visit http://www.nama.org/ConferenceRegistration/Default.aspx?confid=36.

Sponsorships are now available for Trends In Agriculture. If you are interested in sponsoring a session, please contact Jenny Pickett at [email protected] or call 913-491-6500.