MoKan NAMA members gathered at the Golden Ox Restaurant on May 13 to learn about the Center for Food Integrity (CFI) from Cliff Becker, CMA Consulting.

The CFI, a non-profit organization, works to equip people in today’s food system with the skills and messages they need to effectively communicate with consumers.  The CFI has learned that before a message can be heard, there must first be trust by the public.  They’ve also learned that showing competence is not as advantageous as preparing messages that show shared values.  They have several programs in place, including their Annual Consumer Trust Research, a Best Food Facts website, and an Annual Food System Summit.  Their goal is to facilitate a more informed public conversation on food system issues.