A company’s employees are only as good as the company’s management. Scott Deming, Scott Deming’s ESP, will show you how to effectively communicate, motivate, empower and inspire every employee so that the brand promise becomes the brand delivery.

In this interactive workshop, targeting senior marketing management, you will learn solid, practical methods and processes to help separate your organization from your competitors. You will learn how to truly identify the difference between typical purchase experiences and extraordinary, emotional experiences that will create loyal customers for life.

In 1983, Scott Deming started his own marketing and advertising company, RCI, which eventually grew into a multi-million dollar organization servicing Fortune 500 companies and many other medium-to-large corporations across the country. Their clients successfully grew their businesses and beat the competition using “renegade” branding, sales, customer service and communications programs. This progressive thinking helped Deming’s firm to realize uncommon growth and success and being named The Business Journal’s “Most Inspiring Business of the Year.” Today, Deming is an internationally known consultant and speaker on creating the ultimate customer experience and turning each and every customer into an evangelist.

Come ready to participate and learn. This is one workshop that will send you away with the tools you need to turn your brand (or your client’s brand) into “the Only Logical Choice.”

Participants of the Senior Management Workshop must be registered for the full Agri-Marketing Conference. Separate registration is required, but there is no additional registration fee. To reserve your spot for the Senior Management Workshop visit www.nama.org/amc/seniorworkshop.html.

For more information about the Agri-Marketing Conference visit, www.nama.org/amc.