How would you rate your relationship with your agency or with your client? Could it be better? Menno Ellis, partner, ABA Consulting, will cover the process of determining and communicating expectations, building the relationship from the start, and common reasons for conflict. In addition, he will discuss reviewing the relationship, consolidating agencies in the face of corporate change, and ways to save money without making it unprofitable for the agency. Whether you have a seasoned relationship, or are looking for a new one, this session will provide practical examples and insightful recommendations.

ABA Consulting is a Dallas based firm that matches companies with agencies and ensures that the relationship stays productive. Ellis has specific expertise in optimizing profitable revenue growth plans for corporate clients. He has managed agency searches and reviewed client-agency relationships for clients in a wide range of industries, including retail, consumer goods, durable goods, and consumer and professional services. Menno has also advised agencies on a number of subjects, including client management, improving agency performance, and accelerating agency growth. Prior to joining ABA Consulting, Menno spent five years with the strategic consulting practice of A.T. Kearney.

This presentation will be one of the breakout sessions during the Agri-Marketing Conference, April 11-13, in Dallas. It will take place on Thursday, April 12 from 2:00 – 3:00 p.m.

To register for the Agri-Marketing Conference visit http://www.nama.org/amc/register.html.