Three professionals who addressed the general sessions of the 2007 Agri-Marketing Conference provided valuable insights and crucial considerations for the agri-marketers in attendance.

Roy Williams, The Wizard of Ads, was the Opening General Session speaker. His topic, “The Wizard of Ads Reveals the 12 Most Common Mistakes in Advertising – and the Secret Formula for Success!” was fun and informative. Nicknamed “the Wizard of Ads” by an early client, Roy Williams and his staff have been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance.

Scott Deming, Scott Deming’s ESP, was the Second General Session speaker with his topic “The Brand Who Cried Wolf.” Deming is a leading authority on brand building and creating the ultimate customer experience. He led attendees through the process of turning customers into loyal fanatics with every customer becoming a brand evangelist.

Jenne Fromm, JenneInk, closed the conference with “Emotional Intelligence and the Power of You.” Fromm showed attendees how, by tapping into their emotional intelligence, they can increase their chances of success, and deal better with difficult people and circumstances. Fromm believes people should be doing more than just meeting needs. As a consultant, facilitator and teacher, she thrives on helping individuals and companies unleash their potential.

Special thanks goes to all of our speakers at this year’s conference. Initial feedback from the conference surveys tells us that the speakers this year were some of the best!

Stay tuned for the next issue of the NAMA e-News with more in-depth articles on the conference sessions.