Product/Species Management Award of Excellence
The next Professional Development Award of Excellence was presented to Dennis Gehler, CROPLAN GENETICS/Land O’ Lakes in the area of product/species management.
Gehler is the Founder of Midwest Forage Association and of Hay Markets International. Gehler is currently in the process of launching Roundup Ready® Alfalfa. The CROPLAN GENETICS product name of Consistency 4.10RR positions the product benefit instead of the product attributes. They have planted more acres of Roundup Ready® Alfalfa than any other seed company and have maintained the highest standard of trait stewardship. He has also positioned CROPLAN GENETICS Forages through use of Genetics…Management…Production story.
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