NAMA Fall Conference 2012 – Ed Bennett

Written by Paulsen AgriBranding on Wednesday, October 3, 2012 , 11:34 am

Bringing Your Clients’ Brand Forward with Ed Bennett, Design Director, Colle+McVoy

How do you successfully transform a brand? Bringing a brand forward through a re-branding effort is the insight shared by Ed Bennett, Design Director with Colle+McVoy at NAMA Trends. Bennett described the inside story and strategies surrounding Caribou Coffee’s brand relaunch. He points to the importance of understanding the soul and history of a company and brand for a successful relaunch in the following video recap of Bennett’s presentation.

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