NAMA Fall Conference 2012 – Lauren Melcher
Crisis Management: Leading Your Team with Lauren Melcher, Digital Strategist and Social Crisis Specialist, Weber Shandwick
The rise of digital media and social content platforms has revolutionized the way organizations must approach media relations, customer relations and reputation management. Lauren Melcher, digital strategist and social crisis specialist with Weber Shandwick shares key trends, best practices and tips you can implement now to prepare for unexpected situations.
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