As the American population ages and changes, so do their habits as customers. How do we adapt to these changes and anticipate – and capitalize on – the trends that are shaping their buying habits? Dr. Claudia Mobley will discuss developing markets, the rise of health and wellness concerns and more. Learn how changing lifestyles and cultural shifts impact your bottom line…and how you can come out ahead!

Dr. Claudia Mobley is the director of the Center for Retailing Excellence at the Sam M. Walton College of Business. Mobley and her team are responsible for developing and maintaining alliances with the retail industry, the development and coordination of outreach initiatives for industry and academia, and educational programs for students and industry.

She has extensive experience in the retail merchandising, buying, management, and wholesale production. Dr. Mobley held faculty positions at the University of Arkansas, University of North Texas, Texas Woman’s University, and the Fashion and Art Institute of Dallas prior to accepting her appointment as Director of the Center for Retailing Excellence.