NAMA recently hosted the 2007 Agribusiness Forum in Kansas City, MO. Leading economists, journalists, food experts and supply managers shared emerging trends and issues currently shaping the industry and influencing the market: globalization, food safety, consumer trust and more. Strategies for capitalizing upon new directions in agribusiness were also examined during the lively, interactive discussions following each session.

The well-rounded mix of perspectives shared by each presenter laid the ground for thought provoking debate. Conference goers appreciated the chance to speak one-on-one with session leaders as well as the insightful analysis of the moderator who began and closed each discussion – a helpful new addition to this year’s forum.

Cutting-edge technology that will allow even more ag professionals to benefit from the knowledge and tools shared in Kansas City was another new feature added to the 2007 gathering. Select sessions were available by podcast courtesy of Truffle Media Networks and several forum events were blogged thanks to Paulsen Marketing Communications. Video interviews and commentary were also collected with plans to post them on YouTube.

Jenny Pickett, Executive Vice President, CEO of NAMA is pleased the association is taking advantage of new technology. “These are the media our members are using in their businesses and more and more, they’re turning to blogs and the web for information,” she said. “NAMA is constantly evolving to meet the needs of our membership.”

For more information on other events hosted by the National Agri-Marketing Association, please visit www.nama.org.