Nearly 30 Badger NAMA members traveled to Johnson Creek to learn how they could harness the latest innovations in communication technology to effectively attract their target audience in the “Trends in Communication Technology” Seminar on Wednesday, December 12^th.

The seminar kicked-off with a presentation by Michelle Branzolewski of K-Kom Marketing Communication, which highlighted the fundamentals of successful website development and marketing, in order to convert website visitors into customers.

Steve Van Dinter, CEO of EZSchoolAlert.com, followed by walking members through the evolution of technology and outlining how tools such as e-mail, text messaging, blogs and message boards are being used to reach distinctive audiences. Social networking and virtual mediums, such as Facebook and Second Life, are up and coming mediums attracting today’s youth and will be essential for reaching them as consumers in the future.

The final presentation, by John Gilbert, Vice President and Director of Digital Solutions Group with Bader-Rutter & Associates, focused on building brands through digital solutions. Digital technology offers a unique opportunity to encompass personalization, customize content delivery and allows cross-media delivery, which in return, increases response rates and increases customer purchases and retention.

A panel discussion and audience question and answer session rounded out the morning’s presentations.