Transform the way you communicate ideas at the Opening General Session of the 2008 Agri-Marketing Conference on Thursday, April 17. Dan Heath, will present Made To Stick: Why Some Ideas Survive and Others Die. Heath is also the co-author of a book by the same name. He also writes a column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute.

During this session, Heath will reveal the six proven principles that explain why some ideas succeed and others fail. More importantly, he’ll show you how you can use these principles to make your own messages stick.

You will also learn the anatomy of ideas that stick and how to make existing ideas “stickier”; how to use the Velcro Theory of Memory; why creating “curiosity gaps” works to beat the Curse of Knowledge; and why Systematic Creativity works better than breaking the rules. Get ready to make your marketing efforts a whole lot “stickier!”

Made to Stick has been featured in U.S. News & World Report, Time Magazine, Inc. Magazine, Manage Smarter and Harvard Business Review.

Special thanks to American Business Media Agri Council for sponsoring this session.

To register for the Agri-Marketing Conference visit http://nama.org/amc/register.html.