Discover how social networking can positively affect your business and how to draw on the power of community with Barry Libert on Thursday, April 17. Libert co-authored the book, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business, that shares exactly how to use social networking and community in your business, driving better decision making and greater profitability. It’s the first book to show anyone in business how to profit from the wisdom of crowds.

Libert will show you how to build the power of community into decision making and business processes with powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management and beyond.

Explore why community approaches work or don’t work when it comes to marketing, business development, distribution and more. Plus, you’ll learn what it takes to incorporate social networking and community successfully into your company.

Libert is the founder and CEO of one of Mzinga’s predecessor companies, Shared Insights. Libert was one of the first in the industry to recognize and promote the value of communities and Web 2.0 technologies in enabling enterprises to communicate and collaborate to make better decisions based on the experience of peers, experts, and leading industry vendors.

As the co-author of the critically acclaimed book “We Are Smarter Than Me,” Barry and his co-authors used the power of Web 2.0 technologies and the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds.

Special thanks to John Deere and Syngenta for sponsoring this session.

To register for the Agri-Marketing Conference visit http://nama.org/amc/register.html.