The winner of the 2013 Student Marketing Competition sponsored by Monsanto and FMC  is … University of Minnesota!

The University of Minnesota marketing team had nearly a dozen students involved with this year’s project to provide home brewers with a distinct northern experience – hops that are locally grown and privately trademarked.

Marketing Competition Results:

2nd place – University of Guelph
3rd place – Kansas State University
4th place – University of Illinois-Urbana/Champaign
5th place – Michigan State University
6th place – University of Wisconsin – Platteville

Students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by today’s marketing professionals. Teams submit a written plan summary prior to the competition and then make a formal presentation of their marketing plan to a panel of judges at the competition. The judges’ panel consists of marketing and agribusiness professionals.

Overall, 29 student NAMA chapters participated in the marketing competition. The competition is part of the annual Agri-Marketing Conference. Over 350 student members attended the conference.

For a list of the Student Marketing Competition Winners/Finalists and to view their Executive Summaries visit http://www.nama.org/student/marketing.html.

John Deere Signature Award
Illinois State University won the 2013 John Deere Signature Award, which recognizes the chapters that have accumulated the most points for outstanding student chapter, student marketing competition, ABEF scholarships, membership and participation, and projects and activities.

Other winners of the 2013 John Deere Signature Award included:

2nd place – Iowa State University
3rd place – University of  Florida
4th place – Michigan State University
5th place – University of Wisconsin-Madison

NAMA’s Choice Awards
NAMA’s Choice Awards are voted on by the students during finals of the student marketing competition. This year’s winners were:

Favorite team — Cal Poly-San Luis Obispo
Best-dressed team — University of Illinois
Team I’d like to be friends with on Facebook — University of Guelph
Toughest judge — Kim Lang, Water Street Solutions

2013 Chapter Performance Awards
Congratulations to the winners of the 2013 Chapter Performance Awards!

Chapter Management – University of Nebraska-Lincoln
Chapter Programs – University of Florida
Membership Recruitment – Iowa State University
Fundraising/Financial Management – Cal Poly-San Luis Obispo
Chapter Communications – Iowa State University
Career Development – Illinois  State University

Outstanding Student Chapter
First Place – Illinois State University
Second Place – Iowa State University
Third Place – Michigan State University
Fourth Place – University of Florida

Dr. John B. Riley Outstanding Advisor Award
Dr. Aslihan Spaulding – Illinois State Univ.

Outstanding Professional
Melissa Rogers, GreenStone Farm Credit Services
Nominated by Michigan State University

Outstanding Professional Chapter
Florida Chapter
Nominated by University of Florida