Sticky Notes
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.”
Heath told attendees some of his theories on ideas that “stick” and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” He also explained the “Curse of Knowledge” that many of us in agriculture sometimes fall victim to when trying to get our message across to the general public.
Check out the “Made to Stick” website and listen to Cindy’s short interview with Dan here.
The NAMA Blog is sponsored by Successful Farming.
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