On April 16^th, NAMA members saddled up for How the Best Was Won, a western-inspired Best of NAMA celebration of winning agri-marketing campaigns from across the nation.

More than 700 people filled the Hyatt ballroom, which was transformed into an authentic wild west scene, complete with music from best-loved westerns and cap guns on every table. The evening began with an impressive overview video to the entrants, followed by “Rooster Cogburn ‘the Ad Man’ Meets His Match” – a comical advertising interpretation of the western classic.

Emcees Kyle Bauer, KFRM Radio, and Taylor Brown, Northern Ag Network, presented the Best of Show award in the specialty category to Merial Limited and Bader Rutter & Associates for the Recombitex Vaccine campaign. The Best of Show in the Public Relations category went to Dow AgroSciences and Fleishman Hillard for the Removing Trans Fats from America’s Menus. The Best of Show award in advertising went to New Holland North America and Colle+McVoy for the New Holland Amazing Machine campaign.

For a complete list of the Best of NAMA Winners visit, http://www.agrimarketingdigital.com/?i=01-Apr-2008.

Special thanks to Farm Journal Media for sponsoring the Best of NAMA Opening Video! Special thanks to Successful Farming/Agriculture Online for sponsoring the Best of NAMA Intro Video!