In an effort to broaden your professional development opportunities, NAMA will be hosting several webinars. If you don’t have time to attend a chapter or national meeting, stay connected with your NAMA peers at a NAMA Webinar – you won’t even have to leave your office!

Our first webinar will be Thursday, August 7. Barb Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure.

All too often the direct strategies used to motivate a decision maker or influencer to take action can be counter-productive to the overall branding strategy. Yet traditional advertising can fail to generate measurable results. In the face of ever-tightening marketing budgets, you can have the best of both worlds by implementing a direct branding strategy. This session will focus on how to create the right mix of message, measure and media.

Make sure your marketing strategy, or even just your next campaign, not only inspires and supports the desired belief about your brand or product, but motivates measurable response.

The webinar will begin at 1:00 p.m. (Central Time) and will last for one hour.

Cost for all webinars is $35.

Upcoming webinars include:

October 9, 2008 ~ 1:00 p.m. (Central Time)
The Confluence of Social Networking and Mobile Marketing: The Value Proposition for Agribusiness with John Gilbert, Bader Rutter & Associates

Social networking refers to a broad class of web sites and services that allow people to connect in innovative and meaningful ways with friends, family, and business colleagues, as well as collaborate with people who have similar interests.

Social networking has become a global phenomenon, and going mobile with it is the next big thing. We’re now seeing millions of users of LinkedIn, MySpace, Facebook and other social networks interacting with their virtual spaces while they’re on the move. We’ll spend an hour examining the place where social networking meets mobile marketing, and understand the possibilities for marketers in the agribusiness space.

Coming in January/February
Maximizing Your Trade Show ROI with Scott Hannah, Skyline Displays

What do you do at a trade show? Now, more than ever, your tradeshow marketing program must generate sales and profits. Scott will help you get results by revealing the essential aspects of a successful tradeshow program.

To register for a webinar, visit http://payment.nama.org/webinar.htm.