Testing Your Current Strategy
Tuesday, November 11
2:00 – 3:30 p.m.

Kick-off Trends In Agriculture with Franck Schuurmans, Decision Strategies International, for Testing Your Current Strategy.

Most organizations already have strategies and tactics in place. But is your current strategy ‘future-proof’? In this type of engagement, Schuurmans focuses on different external future scenarios that might unfold and then test how your current strategy would fare under these different scenarios. He then helps you identify which areas of your strategy might require adjustment and monitoring as the future unfolds. Most companies pursue fragile strategies that will not easily survive a shift in how the wind is blowing. Many organizations have optimized their strategy for the present, not the future! Inadvertently, they have sacrificed long-term prosperity for short-term gain. He will assess how vulnerable your strategy is to external change, competitive forces and shifts in consumer demand.

Dr. Schuurmans is a Senior Consultant and the Director of Non-Profit Practices for Decision Strategies International. He is a highly acclaimed, dynamic speaker and author of numerous influential industry reports. Dr. Schuurmans works both with corporate clients as well as with leading non- profit organizations. His areas of expertise are retail finance, governance and the non-profit sector, with a special interest in executive training workshops, board governance and strategy development.

With Prof. Paul Schoemaker and others, he most recently co-wrote 2010 Scenarios for Credit Unions. He is also the co-author of various Industry Scenario reports including: “Scenarios for the Future of Human Resources Management,” commissioned by the Society of Human Resource Management; “2020: The Future of the Legal Industry;” “The Long and Winding Road, Histories of Aging and Aging Services in America, 2006-2016;” and “Memories of the Future, Scenarios for the Life Insurance Industry.” Schoemaker and Schuurmans jointly wrote, “Opportunity in Uncertainty: Techniques for Turning an Unpredictable Future to your Advantage,” published in Association Management.

Sponsored by Cattlemen’s Beef Board; Podcast sponsored by Truffle Media Networks.