Rural Lifestylers: Where Are They Now? Where Are They Headed?
Tuesday, November 11
4:00-5:00 p.m.

Dan Duffy, United Country Real Estate, will discuss current trends in rural lifestyle marketing. Using case studies, he’ll give concrete examples of what’s working when it comes to resonating with this growing market. Find out why people are living in/moving to the country, who are they, what drives them, what motivates them.

Dan joined United Country as part of a successful effort in February 2006 to secure growth capital to support the rapid growth of the United Country system. He serves as the Company’s Chief Executive Officer and Chairman of the Board of Directors. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients.

Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently he served as the President and Chief Executive Officer of Microsoft’s “2005 Global Partner of the Year,” and the largest North American Microsoft Business Solutions partner with over 20 offices serving 12,000 clients across the United States and the U.K.

Prior to his tenure in the technology services market space, he served as the Chief Development and Financial Officer of an on-line business-to-business exchange serving the auction and brokerage market for industrial equipment and was a founding member of the Chicago practice of The Center for Strategic Transactions, a division of Ernst & Young L.L.P., providing strategic and corporate finance advisory services to Fortune 100 companies as well as high growth technology, product and services organizations across multiple industries.

Sponsored by Osborn & Barr Communications.