Nearly 20 members kicked off the 2013-14 Cornhusker NAMA season with enthusiasm at Vala’s Pumpkin Patch. Co-owner Tim Vala shared how his vision to become a farmer turned into a small business focused on building family traditions.

Tim knew little about farming when he started his business in the 80s. His first lesson involved getting stuck in the mud. Little did he know that getting unstuck would lead to a relationship that ultimately led to his first land purchase. The next step was finding a tractor – which he didn’t know how to drive. Shortly after purchasing a tractor — and learning how to drive it — he began planting fruits and vegetables.

In his second year of business, he planted pumpkins. He realized that pumpkins generated a positive atmosphere. Picking up on this customer feedback, Vala decided to continue growing pumpkins.  As the pumpkins grew, so did traditions of attending the pumpkin patch for thousands of families around Lincoln and Omaha. Today, Vala’s Pumpkin Patch plants nearly 55 acres of pumpkins.

Listening to customers has led to success. Although he employs more than 600 people, Mr. Vala finds himself walking the grounds during the 42 days the pumpkin patch is open to guests. He observes customers to see what attracts their attention. Vala says “I believe the best fertilizer is a footprint. As I walk the grounds, I can ask children what they like the most. It helps me decide where we can continue to enhance the experience.”