Making the Sale: Marketers and Retailers Share Their Experiences in the Changing New Rural Community
November 12
1:30-3:00 p.m.

This is a joint meeting with NAFB. Attendees registered for either meeting may attend.

The rural lifestyle market has been pegged at a composite value of $32 billion—yet this growing segment overlaps established markets in more than just geography. Established marketers and retailers are positioning to attract and influence the new buyers while still serving their traditional producer customers, with growing inroads by entrepreneurial merchants. This panel will offer a fast-paced “roundtable” discussion of what it is taking to cater to rural lifestyle needs and expectations.

Our panel moderator for this session is Bruce Thomas, Rural Lifestyle Communications Consultant. Panel members include:

Jon Chase, John Deere
Preston Shaw, Cabela’s
Tim Nix, Morton Buildings
Brad Mallow, Carthage Farm Supply
Maggie Mell, Thehaughtyhorse.com