Cornhusker NAMA members learned how to navigate the various channels of integrated marketing in November. Speaker and fellow NAMA member, Brent Pohlman, Marketing Director at Midwest Laboratories, shared his insight on how to integrate social media into your marketing plan.

Pohlman shared that his company has found success in using social media largely because of two initiatives “First, we try to be different in our social media. It was important for us to figure out how we could stand out.”  He added, “Consistency is the second most important item when it comes to building an online community.”

The group continued to share their best practices. These ranged from including a call to action in all social media to adding Google authorship to online content. Plus, many more tips were shared in this interactive session.

As a fun group activity, attendees learned how to drive a straw through a raw potato.  Yes, it can be done.