Iowa NAMA members gathered at Skyline Exhibits in Des Moines for their October program.  “Maximize Your Trade Show ROI,” was presented by Cari Vilas-Rosno, who shared industry insights on effective trade show marketing, best practices and ways to calculate your trade show return. Trade shows are a value because 84% of visitors have some kind of buying power and 49% plan to purchase in the next 12 months.  Cost per lead and sale from a show is about 38% lower than from the field.  Best practices include: set measurable objectives, create benchmarks for your metrics and compare, calculate metrics within two weeks of show, share results, and create a budget that makes sense for the event. Cari also discussed industry averages and ROI and cost per lead calculations.

If you would like more information on this presentation please contact: Maureen Roushar at [email protected].