The National Agri-Marketing Association and the Agricultural Relations Council co-sponsored a webinar on December 10th presented by Janice Person, Social Media Director at Monsanto Company, titled “Critics in the Social Media Sphere.”

The highly successful webinar spoke to how social media has empowered individuals and small groups to build the reach of their voices online, which has greatly shifted the way issues management is handled now as compared to the past.  Janice addressed preparing for online controversy and shared a combination of approaches for social media outreach.  For example, what are some of the steps to be considered both proactively and reactively?  Attendees heard some of the social media lessons learned both individually and professionally at one of agriculture’s most socially discussed businesses.