Brad Delano: Utilizing Big Data to Deliver a Rock Solid Plan

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 9:58 am

Does it really matter how big your data is? Whatever you have is a good start. Big, little, enhanced or purchased data can help you make better decisions and understand your current or prospective customers. Brad Delano of Infinity Direct moderated a panel at the 2014 NAMA Fall Conference that looked at how to use data to drive revenue and increase consumer interaction.

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