Erica Guthrie: Public Relations and Crisis Communications

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 10:27 am

Your next crisis is a click away, so what is your social plan? The 2014 NAMA Fall Conference got a behind the scenes view of how good planning across all channels can help you anticipate and manage PR problems. Erica Guthrie is the Vice President of Public Relations and Content Marketing for McCormick Company. She moderated the panel that used a real-life animal health PR case study in handling crisis communications in both internal and external PR as well as social media.

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