Millennials In Agriculture: A Deep Dive into Insights and Opportunities for Marketers

Written by Paulsen AgriBranding on Wednesday, September 17, 2014 , 4:30 pm

For the last decade, in every sector and industry, marketers have expressed great hope about what the Millennial generation means for their businesses. While this is a popular segment for research, there is little insight on millennials as participants in production agriculture. Kjersti Hanneman, Insight Director, Colle+McVoy and Laura Netz, Senior Insight Strategist, Colle+McVoy, shared
findings from their agency’s primary research with millennials in agriculture that explored “tensions”—seemingly opposing, yet simultaneously experienced forces—that represent key opportunities for marketers.

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