“If you cannot find it within yourself to become emotional, committed, engaged, and yes, fervent about differentiation, then you had better be prepared to take your place among that vast throng of the mediocre who are judged by their customers solely on the basis of price. It is the singularly worst place to be in all of business…”

Scott McKain makes it clear that today’s playing field is more competitive than ever. To connect—and maintain a relationship with—discerning customers, you must differentiate yourself and your business. In this session, he’ll share clear approaches for how to stand out in the market. You’ll learn how to deliver unique value to increasingly demanding and sophisticated customers.

Discover the specific steps you need to take right now to stand out from the crowd. Explore the origins of stifling sameness and gain strategies for rising above and beyond the status quo.

Scott is a highly successful business professional, author and commentator. He has proven that the concepts he presents actually work in the real world!

He is the Vice Chairman of Obsidian Enterprises, a company he helped found just a few years ago that now generates $100 million in annual revenue. Obsidian has been named as one of the “fastest growing companies” in the United States.

He is the co-founder of the Value Added Institute, a “think tank” exploring the role of customer experiences in creating enhanced client loyalty and revenue for visionary organizations. He is the author of two #1 business bestsellers: ALL Business is Show Business, and his most recent book, What Customers Really Want, which has just been released in paperback.

Scott has made several recent appearances on FOX News Network as an analyst and commentator. Scott has shared his business insight on platforms in all 50 states and 14 countries … from Singapore to Sweden; from Mexico to Morocco. His new book, The Collapse of Distinction, is due out in February, 2009.

See Scott at the 2009 Agri-Marketing Conference in Atlanta,  visit www.nama.org/amc for more information on the conference. To register now, visit nama.org/amc/register.html.

This session is sponsored by American Business Media Agri Council

Scott McKain will also be hosting the Senior Management Workshop, What Customers Really Want, on Thursday, April 16 from 2:00-3:00 p.m.

Participants must be registered for the full Agri-Marketing Conference. Separate registration is required, but there is no additional registration fee. Registration is limited to the first 100 attendees who sign-up. Please sign-up at www.nama.org/amc/seniorworkshop.html.