Join MoKan NAMA on Tuesday, October 21 at 12:00 p.m. for a lunch and panel discussion on “Traditional Media Strategy.” Panelists Scott Mortimer, Mindy Oberly and Pat Rosner, and moderator, Kyle Bauer will discuss and answer your questions on traditional media strategy and opportunities to help you engage your audiences.

Date:               Tuesday, October 21, 2014

Time:               Check in at 11:45 a.m.

Lunch served at 12:00 p.m.

Panel: 12:30 – 1:30 p.m.

Location:         Lidia’s Kansas City

101 W. 22nd St., Kansas City, MO

Cost:                $15/person (members and guests)

Click here to RSVP for the event.  For questions, contact Justina Frost at [email protected].

About the Panel

Scott Mortimer, Vice President/Group Publisher, Meredith Corporation

Scott Mortimer is a vice president/group publisher at Meredith Corporation, where he is responsible for the overall strategic direction and corporate financial contributions of Meredith Agrimedia, the Better Homes and Gardens Crafts Group and WOOD magazine. The core products he works with include print, digital, market research, custom publishing, e-marketing, television, mobile, database, radio and events.  He graduated from Iowa State University with an Agricultural Business degree.

Mindy Oberly, Marketing and Communications Manager, National Association of Farm Broadcasting (NAFB)

Mindy has a strong background in agricultural marketing, account management and client services. Prior to joining NAFB, she was with McCormick Company for 12 years directing account activities for large ag clients. She started her agency career at Valentine-Radford in 1998. Mindy graduated from Michigan State University with a degree in Agriculture and Natural Resources Communications.

Pat Rosner, Director, Insights/Planning, Paradowski

Pat brings more than 25 years of strategic media planning, insight and negotiation to Paradowski.  Her background offers a mix of categories, enabling her to positively impact a client’s business. She is well versed in addressing challenges such as traffic generation, new product introductions, re-branding and audience analysis. Pat is a graduate of the University of Missouri’s School of Journalism.

Kyle Bauer, General Manager, KFRM Radio

Kyle Bauer is the general manager at KFRM radio, the largest farm station in Kansas and northern Oklahoma as well as one of a few fulltime farm stations in the nation.  KFRM covers 120,000 square miles in Kansas, Oklahoma and Nebraska representing more than 64 million acres of agricultural land.  He graduated from Kansas State University with a degree in Ag Economics.  He has an extensive background in agribusiness and production agriculture.