Cornhusker NAMA took on the topic of how public relations has changed with social media – and how we can do a better job of connecting PR and marketing strategy, along with account planning, when dealing with social media.

Our panel included PR Counsels: Jill Heggen, Swanson Russell Associates and Brad Penner, Snitily Carr. Additionally two ag journalists joined in: Ken Anderson, Brownfield and Terry Anderson, Midwest Messenger and Midwest Producer. Kim Lang moderated the panel as they discussed successful social media campaigns, organizing efforts, staffing them, the tools to use, the role of media in these initiatives and how reporter roles have changed with their social responsibilities.