The Annual North Central Holiday Party had over 25 people in attendance, including several from the University of MN Student NAMA Chapter.  Colle+McVoy hosted the December 10^th event, which raised $325 in donations to The Link, a non-profit organization that provides support to at-risk youth in the Twin Cities.

During this year’s party, Laura Netz, Senior Brand Strategist, and Malek Draoui, Associate Insight Strategist, both with Colle+McVoy, presented findings from primary research with millennials in agriculture exploring “tensions” that represent key opportunities for marketers to address. While a trove of data and trend analysis exists for millennials broadly, and we as agricultural marketers know a great deal about farmers, there is little insight
on millennials as participants in
production agriculture.